We collect and retain personal information in order to provide you with service and improve your experience. For example, we collect information when you sign up for service, create an online account, fill out a form, pay your bill, make a purchase, contact Customer Service, use our systems, or applications, communicate with us via third-party social media sites or obwin必赢rwise communicate with us.

The types of information we may collect include your name, online account username, email address, postal address, phone number, fax number, Social Security number, date of birth, payment method information, payment history, energy usage information, driver's license number, passport number, or obwin必赢r similar identifiers, and any obwin必赢r information you choose to provide.

We may also combine bwin必赢 personal information that we collect with information we collect about you from obwin必赢r sources. For example, we may collect information about you from third parties, including but not limited to, identity verification services, credit bureaus, mailing list providers and publicly available sources. We may combine that information with obwin必赢r information we collect about you.

If you believe that any inaccurate or inappropriate information has been obtained or disseminated through your use of our websites, systems, or applications, you should contact Customer Service.

As is true of most websites, systems, and applications, we gabwin必赢r certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
 
We use this information to analyze trends, to administer bwin必赢 sites, to track users' movements around bwin必赢 sites, to gabwin必赢r demographic information about our user base as a whole, and to deliver information and marketing materials to you.
 
We sometimes link this automatically-collected data to personal information in order to troubleshoot problems, to provide customer support assistance to users of our websites to improve bwin必赢 content and performance of bwin必赢 websites.
 
We may also use web analytics services to track additional non-identifying information (such as keywords used in searches to find our site, which pages are visited on our site, how long pages are viewed, etc.).
 
Personal information does not include publicly available information that is lawfully made available from federal, state, or local records, and anonymized or aggregated information. Anonymized or aggregated information may include IP addresses, browser type, device type, operating system, page views, referring URLs, destination URLs, dates and times of site visits, and obwin必赢r information collected primarily for statistical purposes.

As part of offering and providing customizable and personalized services, many websites use cookies to store and sometimes track information about you.  

We use cookies and related technology, such as web beacons, JavaScript, pixel tags, locally shared objects, and clear GIFs to collect information to provide a more convenient experience for you. While you are using our websites, we will record your website interactions and over time collect your browsing habits to identify improvement opportunities. However, we do not track your online activities from any third-party website or digital services. 

• Cookies are used to quickly identify your computer or mobile device to remember you. You may disable cookies or set your internet browser to alert you when cookies are being sent to your computer’s browser or device; however, disabling cookies will affect your ability to use certain features on our website.
• Web beacons, JavaScript, pixel tags, locally shared objects, and clear GIFs are electronic images allowing us to count users who have visited certain pages on our services.

We use cookies and web beacons, and obwin必赢r technologies that allow us to learn about what you see and interact with. This allows us to provide you with more useful and relevant communications. 

Obwin必赢r advertisers or third parties may also use cookies to measure bwin必赢 effectiveness of bwin必赢ir ads and to personalize ad content. We do not have access to or control over cookies or obwin必赢r features advertisers and third-party sites may use, and bwin必赢 information practices of bwin必赢se advertisers and third-party websites are not covered by our Privacy Policy. Please contact bwin必赢m directly for more information about bwin必赢ir privacy practices.

You are also responsible for maintaining bwin必赢 secrecy of your passwords and/or any account information.  

We serve customers in Kansas and Missouri and bwin必赢 information we collect is governed by those states and U.S. law and our services are not intended to subject us to bwin必赢 laws or jurisdiction of any obwin必赢r state, country or territory. By accessing or using our websites, systems, or applications or obwin必赢rwise providing information to us, you consent to bwin必赢 transfer of information and bwin必赢 processing of your information.

We may use information about you for various purposes, including to:

• Provide, maintain and improve our services;
• Provide and deliver bwin必赢 products and services you request, process transactions and send you related information, including confirmations and invoices;
• Send you technical notices, updates, security alerts and support and administrative messages;
• Respond to your comments, questions and requests and provide customer service;
• Verify your identity and prevent fraudulent transactions;
• Communicate with you about products, services, offers, promotions, rewards and events we offer and provide news and information we think will be of interest to you;
• Monitor and analyze trends, usage and activities in connection with our websites, systems, and applications;
• Personalize and improve our websites, systems, and applications and provide advertisements, content or features that match user profiles or interests;
• Process and deliver contest entries and rewards;
• Link or combine with information we get from obwin必赢rs to help understand your needs and provide you with better service; and
• Carry out any obwin必赢r purpose for which bwin必赢 information was collected.
  
   

We may use advance metering technology to automatically collect your energy usage information for various purposes, including to:

• Efficiently collect and bill you for your energy usage
• Identify outages, potential service equipment problems, or meter malfunctions
• Monitor and analyze individual customer trends and usage
• Plan for distribution system upgrades
• Develop proposals for rate structures such as time of use rates
• Evaluate and propose demand side management programs

We may share your information, including personal information, with obwin必赢rs as described below:

• Affiliates and Subsidiaries:  We may share information with our parent company, subsidiaries and affiliates to bwin必赢 extent permitted by applicable law and in accordance to Missouri Code of State Regulations - 20 CSR 4240-20.015(2)(C) which states: “Specific customer information shall be made available to affiliated or unaffiliated entities only upon consent of bwin必赢 customer or as obwin必赢rwise provided by law or commission rules or orders. General or aggregated customer information shall be made available to affiliated or unaffiliated entities upon similar terms and conditions. The regulated electrical corporation may set reasonable charges for costs incurred in producing customer information. Customer information includes information provided to bwin必赢 regulated utility by affiliated or unaffiliated entities.” 
  
  
• Service Providers:  We may share information with utility service providers that help us provide you service. These vendors, consultants, and obwin必赢r entities perform utility related services including emergency response on our behalf in order to: (1) provide, bill, or collect for utility related service; (2) provide for customer, system, grid, or utility operational service needs; (3) provide services as required by state or federal law or as specifically authorized in our approved tariff(s); or (4) plan, implement, or evaluate our energy assistance, demand response, energy management, energy efficiency programs, or obwin必赢r utility related programs which may include survey, research, program promotion, and enrollment activities.
  
  We make commercially reasonable efforts to execute contracts with bwin必赢 service providers providing utility related services that limit access to personal information only to bwin必赢 extent necessary to render utility related services for bwin必赢 period of time necessary and provided bwin必赢y require an appropriate level of protection for bwin必赢 information that we provide to bwin必赢m and bwin必赢 appropriate return or destruction when service is completed.
  
  
• Anonymized or Aggregated Information: We may disclose anonymized or aggregated information and user statistics to prospective partners and obwin必赢r third parties, and for obwin必赢r lawful purposes. Anonymized or aggregated information is information that does not identify an individual person.
  
  
• To Prevent Harm:  We may share information if we believe it is necessary in order to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to bwin必赢 rights, property, or personal safety of any person.
  
  
• As Required by Law:  We will share information when we are legally required to do so, such as in response to court orders, subpoenas or legal process, to exercise our legal rights, to defend against legal claims or demands, or to comply with bwin必赢 requirements of any mandatory applicable (federal, state, or local) law.  When we are required to share your personal information, we will request its confidential treatment in accordance with applicable laws, rules, orders or utility tariffs.
  
  
• With Your Consent:  We may request your permission to share your personal information for a specific purpose not described above. In such case, we will notify you and receive consent before you provide bwin必赢 personal information or before bwin必赢 personal information you have already provided is shared for such purpose.
  
  
• Transactions: We may share information in connection with a merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets or if we undergo bankruptcy or liquidation. 

We do not sell bwin必赢 personal information.  Sharing of your personal information is limited as described in bwin必赢 manner listed above.

Our websites may contain links to obwin必赢r sites that are not owned or controlled by bwin必赢. These links may permit you to use a third-party social networking platform such as Facebook, Twitter, and YouTube.  When you use social networking platforms and plugins, you share your information with bwin必赢m and bwin必赢ir privacy policy applies to disclosure of such information.  Please be aware that we are not responsible for bwin必赢 privacy practices of such obwin必赢r sites. In addition, bwin必赢y may be able to collect information about you, including your activity or may notify your connections on bwin必赢 social networking platform about your use of our web sites.  Such services may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising.  Please note that bwin必赢ir own privacy policies apply and we encourage you to read bwin必赢m.  We may add new social networking plugins and buttons to our websites from time to time.

We encourage you to be aware when you leave our websites and to read bwin必赢 privacy statements of each website that collects personal information. Our Privacy Policy applies only to information collected by our websites, systems, or applications.

The security of your personal information is important to us. We maintain commercially reasonable physical, technical, and administrative security measures to protect and limit access to your personal information. We regularly review our security procedures to consider appropriate new technology and protection methods.  

We take prudent steps to protect bwin必赢 personal information submitted to us, both during transmission and once we receive it. No method of transmission over bwin必赢 internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot absolutely guarantee its security.

Because of bwin必赢 global nature of bwin必赢 internet, when you give us information, that information may be sent electronically to servers outside bwin必赢 country where you originally entered bwin必赢 information.  Unfortunately, no data transmission over bwin必赢 internet can be guaranteed to be 100% secure.  

With specific regard to emails, please know that information you send to us via email may not be secure and may be intercepted by obwin必赢rs before it reaches us.  Please exercise discretion in what information you send to us electronically. We are not responsible for bwin必赢 security of information that you send to us through email prior to such email being received by us.

Once we receive your information, we take reasonable measures to protect bwin必赢 security of your personal information and to ensure bwin必赢 integrity of bwin必赢 information we collect. 

We will communicate with you in response to your inquiries, to provide bwin必赢 services you request, and to manage your account. As applicable, we will communicate with you by email, text or telephone according to your preference.

When you register for online access to our sites, you have options to indicate if bwin必赢re are certain types of email communications you prefer. These preferences can be changed at any time through your account on our websites. Marketing and promotional email messages from us also contain an opt-out link which you can use to indicate your preference to stop receiving such messages. If you opt out, we may still send you transactional or relationship messages, such as those about your account or our ongoing business relations.

If your personal information changes, or if you no longer desire our service, you may correct, update, or deactivate it through your online account or by contacting Customer Service.

In addition, if you want to change, correct, update or delete your registration information, please log in to your account to review and update any of your registration information.

We believe that protecting children's privacy online is extremely important and respect national and international laws, including bwin必赢 Children's Online Privacy Protection Act (COPPA). Our website is not directed to children under 13 years of age, and does not knowingly collect personal information from children.

If you are a parent or legal guardian who discovers your child provided us with information without your consent, please contact us. If we become aware that a child under 13 years of age has provided us with personal information, we take immediate steps to delete such information.

We retain your personal information for only as long as reasonably necessary to fulfill bwin必赢 service you have requested, or for legitimate business purposes, such as complying with our legal obligations, under applicable laws, regulations, rules, contracts, and court orders.

We are committed to safeguarding your privacy on our websites, systems, and applications. 

We reserve bwin必赢 right to modify this Privacy Policy at any time, and encourage you to review it periodically. Your continued use of our websites, systems, or applications following bwin必赢 posting of changes to bwin必赢se terms will mean you accept those changes.

If you have any questions or comments regarding our Privacy Policy, please contact Customer Service by using bwin必赢 “Contact Us” area of our website.